ADOBE SUMMIT EMEA 2023
Integrating One of Most Ambitious Temporary Curved LED Installations Ever Built at a UK Conference
Video specialists 80six enlisted by Encore to support the technical production for the Adobe Summit EMEA 2023
Adobe Summit EMEA, the ultimate digital experience conference, made a powerful comeback in July at Excel London after a four-year gap. Building on our collaboration with Encore since 2017, 80six was again enlisted to provide bespoke LED solutions to deliver the conference's innovative concept, featuring a remarkable 150m curved LED screen with an 90m continuous curve.
THE CHALLENGE
The event had three main areas - the Community Pavilion, the Plenary Stage, and the Summit Bash. With Encore tasked to bring agency Taylor Bennett Partners’ vision to life, we delivered custom LED solutions and pre-production testing for each area.
80six's Project Manager, Oli Silk, worked with the Encore team to run extensive tests at their Slough studio to ensure a flawless and rapid on-site installation of the 150-metre curved LED installation in the Community Pavilion due to the tight load-in schedule.
THE SOLUTION
The Community Pavilion featured a spectacular 250-panel wide curved screen that flowed and twisted across the exhibition space. Working closely with the Encore team, 24 LED screen columns were mounted to a bespoke scaffolding and truss solution. With the LED screens hung at different angles, the Encore team could control each one by individual motors, with 90 motors used across the curve. With its impressive 90-metre span, the LED installation was rumoured to be the UK's longest temporary curved screen ever seen at an event.
The Plenary stage provided a spectacle in innovation, hosting incredible forward-thinking talks from actor and writer Dame Emma Thompson DBE, comedian Richard Ayoade and famed footballers Laura Georges and Bex Smith. The expansive LED stage was formed from four ground-stacked and three flown LED screens, ranging from 2mm to 5mm LED panels. These high-resolution LED screens played Adobe's dynamic content, including demos and presentations by leading brands such as Virgin Atlantic, Real Madrid CF and Publicis Group.
As the sun went down, attendees headed to the dazzling party area for the infamous Summit Bash, which included its own 6m x 6m LED display and an LED floor comprising ROE Visual Black Marble panels.
TECHNOLOGY
ROE Black Onyx 2.8
ROE Carbon 3.75
ROE MC-7H
ROE Black Marble 4.76
Brompton Tessera SX40 4K LED Processor
Disguise VX4+
Lightware MX2-8X8-HDMI20-L Matrix
CREDITS
Agency: Taylor Bennett Partners LLP
Technical Production: Encore UK
LED solutions: 80six
Rigging: Rigging Team LTD
